Our Products

Our company culture is about being smart but not stuffy, independent yet collaborative, telling it like it is yet being respectful, and hard-working without over-working. We reward innovation, sharing and collaboration and support continuous personal development.

  • Start up

    "I want to start something new"

    We embed and run lead start-ups within existing businesses. Our focus is to create, develop and deliver customer-centric ideas, products or business opportunities fast.

    We'll show you how much you can achieve with a small, multidisciplinary team - often challenging existing silos, perceptions or plans with new approaches and ideas, sourced from within your business and your customers.

  • Product Acceleration

    "I want to improve or develop an existing product"

    Rapid agile Customer Engagement (RaCE) is a proprietary, iterative process developed by WAE to accelerate the creation of customer-centric products.

    We use RaCE to improve and validate a working concept, idea or minimum viable product (MVP) incredibly quickly - usually over a series of 5 or 10 day sprints.

  • Behavioural Science

    "I want to understand how and why our customers behave the way they do"

    We'll work with you to better understand, define and acton on your customers' key behaviours and needs - putting them at the heart of your business.

    Our diverse, agile mix of qualitative methodologies, systematic analysis and in-depth investigation of human behaviour delivers clear, useful insights and objective conclusions. The perfect foundation for building customer-centric ideas and processes.

  • People Change

    "I want to embed customer centricity in our organisation"

    Understanding customer-centric tools and processes is crucial to the success of any business today.

    WAE consultants will work with your business to deliver collaborative, customer-centric training and development programmes - whether part of a live product or as a completely separate activity.

    The result is a highly engaged, integrated team with a working knowledge of customer-centric tools and processes, leading to the creation of better products and services in the future.

  • Organisational Change

    "I want to fundamentally change the way we deliver our products and services to customers"

    Forget the inside-out approach: 'What's the problem with our business?'. The best way to change an organisation for the better is to start with the customer and work inwards. Start asking, 'What can our business do for our customers?'

    We'll work with you and your customers to collaboratively design the most desirable experiences from their perspective, and the most viable and technically feasible from yours.

  • Innovation

    "I want to disrupt our market with something totally new and unexpected"

    Innovation starts with half of a question: 'How might we…?' Our innovation product challenges the way things are done, and explores what's possible.

    WAE teams will work collaboratively with yours to faster customer-centric innovation - exploring new perspectives, ideas and opportunities from business and service models, to new digital products and experiences.

Our Products

Our company culture is about being smart but not stuffy, independent yet collaborative, telling it like it is yet being respectful, and hard-working without over-working. We reward innovation, sharing and collaboration and support continuous personal development.

Start up

"I want to start something new"

We embed and run lead start-ups within existing businesses. Our focus is to create, develop and deliver customer-centric ideas, products or business opportunities fast.

We'll show you how much you can achieve with a small, multidisciplinary team - often challenging existing silos, perceptions or plans with new approaches and ideas, sourced from within your business and your customers.

Product Acceleration

"I want to improve or develop an existing product"

Rapid agile Customer Engagement (RaCE) is a proprietary, iterative process developed by WAE to accelerate the creation of customer-centric products.

We use RaCE to improve and validate a working concept, idea or minimum viable product (MVP) incredibly quickly - usually over a series of 5 or 10 day sprints.

Behavioural Science

"I want to understand how and why our customers behave the way they do"

We'll work with you to better understand, define and acton on your customers' key behaviours and needs - putting them at the heart of your business.

Our diverse, agile mix of qualitative methodologies, systematic analysis and in-depth investigation of human behaviour delivers clear, useful insights and objective conclusions. The perfect foundation for building customer-centric ideas and processes.

People Change

"I want to embed customer centricity in our organisation"

Understanding customer-centric tools and processes is crucial to the success of any business today.

WAE consultants will work with your business to deliver collaborative, customer-centric training and development programmes - whether part of a live product or as a completely separate activity.

The result is a highly engaged, integrated team with a working knowledge of customer-centric tools and processes, leading to the creation of better products and services in the future.

Organisational Change

"I want to fundamentally change the way we deliver our products and services to customers"

Forget the inside-out approach: 'What's the problem with our business?'. The best way to change an organisation for the better is to start with the customer and work inwards. Start asking, 'What can our business do for our customers?'

We'll work with you and your customers to collaboratively design the most desirable experiences from their perspective, and the most viable and technically feasible from yours.

Innovation

"I want to disrupt our market with something totally new and unexpected"

Innovation starts with half of a question: 'How might we…?' Our innovation product challenges the way things are done, and explores what's possible.

WAE teams will work collaboratively with yours to faster customer-centric innovation - exploring new perspectives, ideas and opportunities from business and service models, to new digital products and experiences.